Nan Chung, previously Vice President of Marketing at Full Beaker, drove remarkable 14x revenue growth through strategic demand generation and rigorous performance marketing across multiple channels. His expertise in creating scalable marketing campaigns and implementing lean testing frameworks significantly boosted conversion rates, setting new industry standards.
Brian Cox, with his tenure as Head of Performance Marketing at SumUp and Senior Director of Demand at Lendio, has a deep-rooted understanding of financial analysis and data-driven marketing. His strategic acumen in growing digital footprints and optimizing conversion rates has doubled profits year-over-year, demonstrating his capability to capitalize on emerging market opportunities.
Together, Chung and Cox were recruited to help Lendio return to a lead capture and conversion model after the company had achieved significant success in closing billions in small business loans during the COVID-19 pandemic. Within just one year, their innovative strategies led to a staggering 300% increase in leads, catalyzing substantial business growth and re-establishing Lendio as a leader in the industry.
Combining formidable skills in digital marketing, data analytics, and strategic growth planning, their partnership at Annuity.com is geared towards harnessing advanced digital strategies to attract and engage more agents and clients than ever before. By leveraging their deep insights and innovative approaches, they are set to make Annuity.com a powerhouse in the annuity industry.
Their current initiatives focus on developing robust platforms that not only attract substantial online traffic but also convert that traffic into actionable leads. This strategy ensures that agents affiliated with Annuity.com have access to a steady stream of potential clients, empowering them to achieve greater success and efficiency in their sales efforts.
The vision of Chung and Cox to create a seamless and effective lead generation ecosystem is a game-changer for agents who choose to partner with Annuity.com. As they continue to push the boundaries of what’s possible in digital marketing for annuities, Annuity.com stands poised to become the quintessential marketplace for agents seeking growth and success.
